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Infineon introduces AIROC™ Wi-Fi 6/6E and Bluetooth® 5.2 combo family for IoT and streaming devices
Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) is expanding its wireless portfolio of high-performance, reliable and secure offerings. The newly developed AIROC™ brand now includes the industry’s first 1x1 Wi-Fi 6/6E and Bluetooth 5.2 combo SoC for the IoT, enterprise and industrial applications, and its first 2x2 Wi-Fi 6/6E and Bluetooth 5.2 combo SoC for multimedia, consumer and automotive applications. The Wi-Fi 6/6E combo solutions operate in the 2.4 GHz, 5 GHz, and the new, greenfield 6 GHz spectrum to deliver robust performance and minimal latency. This makes them ideal for high-quality video and audio streaming applications like gaming consoles, AR/VR, smart speakers, media-streaming devices and automotive Infotainment. Applications that require an instant response – like security systems and industrial automation – will also benefit from Infineon’s new products.
国内EDA产业情况
因各种因素影响，国产 EDA 产业没有取得实质性成功，但在这个过程中，国内已经出现多个EDA厂商 萌芽。
据相关资料显示，在 2008 年，国内从事 EDA 研究领域涌现了华大电子、华天中汇、芯愿景、爱 克赛利、圣景微、技业思、广立微和讯美等公司。之后十年发展，华大九天、芯禾科技、广立微、博达微等几个企业从国产 EDA 阵型中展露生机。
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牛栏山的产品升级，并没有得到市场的认可。原因也不难理解。
一方面，经过多年的发展，牛栏山“民酒”的定位已经根深蒂固，在消费者心中，牛栏山这个品牌，已经是低端白酒的代名词。这既是其低端酒打天下的优势，也是其产品升级的枷锁。
另一方面，在新品推广上，牛栏山也犯了一个致命的错误。在牛栏山已经等同于低端酒的背景下，只有启用新品牌来推广新产品，才有可能打破这种桎梏，但其中高端产品，却依然延用了牛栏山这个品牌。
这就造成了一个恶性循环，其低端产品越是热卖，消费者对其固有印象就越深，高端产品也就更难打开局面。
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